PRINCIPAL DESIGNER MODULE
Do you really understand your role as the CEO and Principal Designer of your firm? Most designers do not. The PRINCIPAL DESIGNER category will provide you with clarity on your role as well as guidance and tools you will need to do it.
It is imperative to have a clear understanding of what role does what and avoid cross over. Those blurry lines create confusion and loss of morale and a host of all sorts of problems. You need to understand all the roles in your firm, including yours.